CREATIVE CURATION
Creative Strategy
Design & Art Direction
Product Development
Fashion Collection Development & Production Planning
Interior Design Consultation
Styling
BRAND CONSULTING
Brand Identity
Brand Vision & Positioning
Retail & Marketing Strategies
Digital Identity & Web Design
EVENT MANAGEMENT
Concept Development
Full Production & Management
MANAGEMENT CONSULTING
Business Structure Development
Operation Analysis
Born and raised in Istanbul, Elif Selin Ünüvar developed a keen aesthetic sense and curiosity, influenced by her vibrant family experiences. Though passionate about fine arts, she pursued International Trade and Business at Yeditepe University and later earned a Master's in Business Management at EADA in Barcelona. Her academic journey balanced her creative instincts with a solid business foundation.
After her studies, Selin aligned her career with her passions, spending six years in the luxury sector at a creative agency, managing high-profile projects and events. This experience led her to establish her own brand, SUGEN, and later, her consultancy firm, SUN, in 2022. Today, she specializes in management consulting, marketing direction, and project management, blending artistry and strategy to create meaningful luxury experiences.
Selin’s distinctive creative vision, enriched by her diverse cultural heritage, reimagines luxury, crafting impactful moments that connect people and leave a lasting impression worldwide.